Overseeing annual product revamps

 

This year for the first time, I was the person from the Marketing Communications team in charge of the annual revamp for two products: Bupa Civil Servants and Bupa HKU Top-up. In addition, I was co-lead of the annual revamp of the materials for the Hang Seng Bupa PreciousHealth Series, together with one other colleague. This set of products includes 5 individual and 2 group health insurance schemes.

That means I was the person who reviewed the contract changes and then applied them to the brochure, schedule of benefits and other materials (in English). Then I needed to circulate the revisions and get sign-off from other teams including legal, compliance, etc. After that, I worked with the design vendor to revise the artwork and finalize the soft copies, as well as printed hard copies.

Overall, I think I handled the management of these projects fairly well. The materials were updated as needed and mainly according to the schedule. However, I'm not sure that I enjoy the back-and-forth of managing and collecting feedback. Writing and editing are definitely more my style, but it's good to develop other skill sets too.