E-magazine content for Bupa's broker event
This year for the annual engagement event with Bupa's brokers and business partners, the Marketing team created an e-magazine. It was accessible by scanning a QR code on the event souvenirs (a photo cube).
The content of the e-magazine, which I drafted, provided an overview of Bupa's current products, services and positioning. Although writing in this type of corporate-speak is not necessarily my favorite, it's always good to practice writing in different voices and styles. And it made for a nice change from some of our more details product materials.
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