One Bupa campaign content

In Hong Kong, the Bupa brand includes not only Bupa (Asia) Limited, a health insurer, but also Quality HealthCare Medical Services, a healthcare provider. This June, our marketing team launched a "one Bupa" campaign to directly link Bupa's two businesses together and raise awareness. 

As usual, many of the campaign elements were in Chinese only (such as the TV commercial and social media posts). However, I drafted the English content for the campaign launch eDM, which was sent to business partners, as well as an internal launch announcement (see below) from the marketing director to employees.